Webeneur

YOU ARE AWESOME!

Respected Team Neevia Group,

On behalf of team Webeneur, let me take this opportunity to express our gratitude for considering us as your strategic marketing and sales partner. In an era where real estate is no longer just about brick-and-mortar but about digital trust, lifestyle storytelling, and visibility, we are honoured to present a solution that bridges the gap between your legacy of construction quality and the modern buyer's digital journey.

I hereby present this comprehensive Strategic Marketing & Sales Proposal, designed with a context of scaling-up the brand value of Neevia Group and driving rapid, organized inventory liquidation for your prestigious The Elements project at Mulund West through our planned approach in digital image building, high-volume lead generation, dedicated on-site sales closing, and a robust 18 to 24-month execution roadmap.

We look forward to interesting interactions with you in our journey to digitally establish Neevia Group as a prominent real estate brand, clear your inventory within 18 to 24 months, and give more visibility to the business.

We assure you of our best services always and are sure that our alliance will be mutually beneficial to our businesses.

Sincerely,
Chaitanya Ramaiya
Business Head, Webeneur

Index

1. Introduction & About the Company 2. Project Understanding: The Elements 3. Strategy & Sales Authority 4. Tradi-Digi Marketing Approach 5. Scope of Services 6. 18–24 Month Execution Roadmap 7. Deliverables 8. Investment & Commercials 9. Expected Results & Notes 10. Thank You & Signature

1. About the Company

Webeneur, founded in 2016, is an integrated Web Development, Digital Marketing, and Real Estate Marketing services company. We believe in innovation. It is innovation which makes us better than others. We maintain strict norms to ensure high quality in our projects.

At Webeneur, it's our mission to increase the visibility, sales velocity, and profitability of our client projects and brands.

How We Impact

End-to-end Branding solutions, from digital identity creation to on-ground sales execution.
Team comprising traditional creative experts, technical minds, and seasoned real estate closers.
Data-driven decision making with a centralized CRM and weekly performance reviews.

Our Strength

Think Tank: Experienced strategists winning the market since the pre-digital era.
Techno Sapiens: Young team driving ad algorithms and digital funnels.
Artists & Closers: Creative designers, visual storytellers, and aggressive on-site sales managers.
Project Specialists: Proven track record of handling premium, multi-tower projects.

2. Project Understanding: The Elements

To craft an effective strategy, we must first deeply understand what makes The Elements unique. Here is our analysis of the project's core strengths:

🏗️ Project Scale & Configuration

2 Towers: Ground + 3 Level Podium + 15 Habitable Floors
Exclusive Butterfly Layout — 4 flats per floor, cross ventilation
1, 2 & 3 BHK Sundeck Homes (Jodi apartments on demand)
270° Panoramic Decks in every residence
L-shaped Living & Dining — natural zoning without partitions
French Windows, Staff Toilets, and dedicated surface parking

📍 Strategic Location — Mulund West

Connectivity: EEH (5 min), Mulund Station (6 min), Nahur Station (7 min), Metro Line 4 (5 min), International Airport (35 min)
Upcoming Infra: GMLR (5 min), Borivali–Thane Tunnel (20 min)
Natural: Flamingo Bird Sanctuary (7 min), Yogi Hills (10 min)
Key Hubs: BKC (35 min), Powai (15 min), Airoli (10 min)

🌟 Lifestyle & Amenities (20+)

Swimming Pool with Deck, Fitness Center, Yoga Area
Kids Play Area, Cricket Turf, Badminton Court
Table Tennis, Billiards, Foosball, Carrom, Chess Pavilion
Multipurpose Hall, Gazebo, Recreational Garden, Jogging Track
Traffic-free Podium, Adjoining Landscaped Garden

🔒 Safety & Security

24x7 Security with CCTV monitoring at all levels
Video Door Phone & Next-gen Locks
RFID Vehicular Access & Controlled Access Lobbies
Central Security Control Room
Dedicated Substation for uninterrupted power supply

🎯 Why The Elements Needs a Strategic Marketing Partner

With 2 towers, multiple configurations (1/2/3 BHK), and an 18–24 month sales horizon, The Elements cannot rely on scattered broker walk-ins. The project requires a structured, institutional sales engine that:

Controls the narrative and pricing integrity across all channels.
Builds a premium digital brand identity that justifies the "The Essence of Life" positioning.
Manages the complex inventory mix (1/2/3 BHK, Jodi options, floor rise, view premiums).
Orchestrates a large channel partner network without conflicts.
Provides real-time sales analytics to the developer for informed decision-making.

3. Strategy & Sales Authority

Creative thinking inspires ideas!

When we think of association, it is always important to ask 'Why'. Why Webeneur?

For a premium, boutique address like The Elements — with its butterfly layout, 270° decks, and "5 Elements" philosophy — you need more than just scattered broker walk-ins. You need an institutional sales engine that understands luxury storytelling.

⚠️ The Problem in Traditional Selling

Multiple brokers pitching the same inventory leads to "price fishing" and eroding buyer confidence.
Lack of centralized data means no follow-up on hot leads.
Digital presence is fragmented, often limited to just a Google location pin.
No control over the brand narrative — brokers dilute the premium positioning.
Difficulty in tracking which marketing spend is actually generating sales.

✅ The Webeneur Solution

Webeneur takes complete control of your sales pipeline as your dedicated marketing and sales partner. We eliminate broker conflicts and parallel team overlaps. Every digital inquiry, direct walk-in, and channel partner lead is routed exclusively through our Centralized CRM.

Key Benefits:

Single point of accountability for sales performance.
Unified brand messaging across all touchpoints.
Real-time inventory and lead tracking.
Streamlined channel partner management.

What is needed?

Easy Digital Access to the Company
Setup of Dedicated Landing Pages
Paid Ad Lead Generation
Search Engine Optimization (SEO)
Creative Designing Support
Channel Partner Network Orchestration
A Dedicated On-Site Closing Team
CRM Implementation & Management
Weekly Sales Review Meetings
RERA-compliant Digital Brochures

4. Tradi-Digi Marketing Approach

An ideal blend of Traditional and Digital Engagement

For a fast-moving real estate setup, the combination of traditional marketing strategies (site hoardings, broker meets) and creative digital ideas (Meta ads, virtual walkthroughs) is essential. Our team stays up-to-date with the latest market trends in the Mulund / Nahur / Bhandup belt to generate highly qualified business leads.

Execution Flow

Set Up a New Campaign: Announce the project via Search Network, targeting specific HNIs and upgrading families (Website Visits & Lead Generation).

Setup Ad Groups: Utilizing hyper-local zip codes around Mulund West, Nahur, Bhandup, and Thane, crafting compelling headlines focusing on "270° Balconies", "Butterfly Layout", and "5 Elements Philosophy".

Customer Engagement: Driving traffic to custom landing pages, filtering the Traffic-to-Lead ratio, and executing direct follow-ups to encourage Site Visits (Lead-to-Client ratio).

Retargeting: We will remarket to users who viewed the property but didn't inquire, using lifestyle imagery of the Mulund skyline and the "The Essence of Life" brand promise.

Virtual Tours: Deploy 360-degree virtual walkthroughs of the 1, 2, and 3 BHK units to attract outstation investors and NRI buyers.

5. Scope of Services

Lead Generation & Ads Management

Our team will drive targeted traffic through Google and Facebook/Instagram ads, using enticing property USPs to boost conversions. By optimizing project-specific landing pages, we generate verified leads for Neevia Group. We do not just chase clicks; we chase site visits.

Google Ads: Search, Display, and YouTube campaigns targeting keywords like "2 BHK Mulund West", "3 BHK near Nahur Station", "luxury apartments Mulund".
Meta Ads: Facebook and Instagram campaigns with carousel ads, video walkthroughs, and lead forms.
LinkedIn Ads: Targeted campaigns for CXOs and NRIs looking for premium investments.
Retargeting: Dynamic ads to re-engage users who visited the landing page but didn't convert.

Channel Partner Ecosystem Management

Webeneur serves as the primary gateway for all external brokers. We will host regular Channel Partner networking events, manage site walk-ins, and handle all inventory blocking to prevent double-pitching. This ensures brokers work for the project, not against each other.

Onboarding: Register and verify all channel partners with a formal agreement.
Training: Conduct regular training sessions on project USPs, pricing, and inventory availability.
Events: Host quarterly Channel Partner meets with incentives and recognition.
Inventory Blocking: Centralized system to prevent double-booking and conflicts.

Creatives & Social Media

Designing posts for social media using creative and engaging content to connect with Mulund's premium buyers. We establish the most appropriate visual vocabulary — focusing on luxury, trust, and the 5 Elements philosophy — to connect you to your customers.

Example: 3D Walkthroughs of the 1, 2 & 3 BHK layouts with 270° balconies.
Example: "Life at The Elements" reels showcasing the swimming pool, gym, and landscaped gardens.
Example: "The 5 Elements" content series — Water (pool), Fire (sunrise views), Earth (gardens), Air (ventilation), Space (expansive layouts).

Dedicated Sales Manpower

Deployment of highly trained Site Heads and Sales Executives working on your site, solely dedicated to converting Webeneur's digital leads and closing deals on the table. They are trained in the art of negotiation and objection handling specific to the Mulund market.

Site Head: Oversees daily operations, manages the sales team, and reports to Webeneur HQ.
Sales Executives: Handle walk-ins, follow up on leads, and conduct site visits.
CRM Manager: Ensures all leads are logged, followed up, and tracked in the CRM.
Customer Relationship: Post-sales support for documentation and handover coordination.

CRM Implementation & Management

We will implement a centralized CRM system to track every lead, from first inquiry to final sale. This provides real-time visibility into:

Lead source and cost per lead (CPL).
Lead-to-visit and visit-to-close ratios.
Sales team performance.
Inventory status and booking trends.

6. 18–24 Month Execution Roadmap

Given the scale of The Elements — 2 towers, multiple configurations, and a premium positioning — we have designed an 18 to 24-month execution roadmap divided into four distinct phases. Each phase has specific goals, activities, and absorption targets, ensuring a steady and aggressive sales velocity.

Phase 1

Months 1–4 · Foundation, Branding & Launch

Brand Identity: Finalize the digital brand identity for The Elements, including logo, color palette, typography, and visual vocabulary.
Landing Page: Design and launch a high-converting landing page with 3D walkthroughs, floor plans, amenities, and lead capture forms.
CRM Setup: Implement a centralized CRM with lead tracking, automated follow-ups, and reporting dashboards.
Content Creation: Develop RERA-compliant digital brochures, social media creatives, and video content.
Channel Partner Launch: Host a grand Channel Partner meet in Mulund to onboard brokers and introduce the project.
Paid Ads Launch: Begin Meta and Google Ads campaigns targeting HNIs in Mulund, Nahur, Bhandup, and Thane.
PR & Outreach: Connect with local media, architects, and influencers to build buzz.

🎯 Target: 15%–20% initial absorption (primarily 1 & 2 BHK units)

Phase 2

Months 5–10 · Momentum & Velocity

Weekend Walkthrough Days: Host exclusive weekend site visits with pre-scheduled appointments for HNIs.
USP Highlighting: Focus on "270° Balconies", "Butterfly Layout", and "4 Flats Per Floor" in all campaigns.
Festive Offers: Launch Diwali/Navratri offers with limited-period price benefits.
Channel Partner Incentives: Introduce quarterly incentives for top-performing brokers.
Retargeting Campaigns: Re-engage users who visited the landing page but didn't convert.
NRI Outreach: Launch targeted campaigns for NRIs in the UAE, Singapore, and the US.

🎯 Target: 35%–40% cumulative absorption (focus on 2 & 3 BHK)

Phase 3

Months 11–16 · Milestone Momentum & FOMO

Construction Milestones: Leverage slab completion and brickwork milestones as urgency triggers.
Price Appreciation: Roll out pre-scheduled price appreciation to drive FOMO among fence-sitters.
Jodi Apartment Push: Target large families with Jodi apartment options (combined units).
Society Office & Amenities: Showcase the 5th-floor amenities (Gym, Society Office) and 10th-floor amenities (Garden, Kids Play Area) as they near completion.
Referral Program: Launch a referral program for existing buyers to bring in new leads.
Virtual Tours for NRIs: Deploy 360-degree virtual tours for outstation investors.

🎯 Target: 65%–70% cumulative absorption

Phase 4

Months 17–24 · Final Closeout & Handover

Premium Unit Push: Focus on top-floor units with panoramic views and higher floors with better amenities access.
Lifestyle Storytelling: Create content around "The Essence of Life" — the 5 Elements philosophy — to appeal to lifestyle buyers.
Limited Inventory Scarcity: Use scarcity marketing ("Only 5 units left in Tower A") to drive urgency.
Channel Partner Rewards: Host a grand felicitation ceremony for top performers.
Customer Testimonials: Film and share video testimonials from existing buyers.
Final Inventory Push: Aggressive campaigns to clear remaining units.
Handover Coordination: Assist with handover logistics, documentation, and customer communication.

🎯 Target: 100% absorption and successful handover

7. Deliverables

🌐 Landing Pages

One high-converting Landing Page for The Elements (1, 2 & 3 BHK).
Unlimited bandwidth, mobile-friendly UI, integrated CRM forms, and SSL Certificates.
Google Analytics & Meta Pixel integration for real-time data tracking.
360-degree virtual tour integration for outstation investors.

🎨 Designing & Content

Monthly strategic creatives, website copywriting, social media posts, and RERA-compliant digital brochures.
Video content: 3D walkthroughs, drone shots, and customer testimonials.
"The 5 Elements" content series for social media storytelling.

📱 Social Media & Paid Ads

Ad Strategy and Lead Generation via Google Ads (Search, Display, YouTube) and Facebook/Instagram Paid Promotions.
LinkedIn Ads for CXO and NRI targeting.
Regular insight monitoring, spam deleting, and ROI reporting.
A/B testing of ad creatives to ensure the lowest Cost Per Lead (CPL).

🤝 Networking & Outreach

Connecting with Investors, End Users, Local Architects, and managing the vast Channel Partner network.
Quarterly Channel Partner meets with incentives and recognition.
Weekly sales review meetings with the Neevia Group management.

📊 CRM & Reporting

Implementation of a centralized CRM system.
Real-time dashboards for lead tracking, sales performance, and inventory status.
Weekly and monthly performance reports.
Cost per lead (CPL) and cost per acquisition (CPA) analysis.

🧑‍💼 Sales Manpower

Deployment of Site Head, Sales Executives, and CRM Manager.
Training on project USPs, pricing, and objection handling.
Daily sales huddles and performance tracking.
Post-sales support for documentation and handover.

8. Investment & Commercials

We have designed a transparent, fixed-fee commercial structure that keeps operational cash flow highly efficient for the developer while delivering end-to-end marketing and sales execution.

Service & Scope	Monthly Estimate / Cost
Comprehensive Marketing & Sales Operations Includes: Direct Ad Budget (Meta Ads, Google Ads, LinkedIn Ads) Digital Branding, Lead Generation & SEO Custom Landing Page Creation & Hosting Social Media Content, Brochures, Reels & Video Production CRM Implementation & Management Sales Team Manpower & Salaries Channel Partner Coordination & Events	INR 2,50,000 – 3,00,000 per month (All-inclusive retainer)

💡 Note on Pricing

The monthly retainer for The Elements is structured to cover all marketing, creative, technology, and on-ground sales operations. The cost reflects:

Scale: 2 towers with multiple configurations require more manpower and ad spend.
Premium Positioning: High-quality video production, 3D walkthroughs, and lifestyle content are essential.
24-Month Horizon: Sustained marketing efforts over a longer period.
NRI Outreach: Additional costs for LinkedIn Ads and virtual tour production.
Dedicated Sales Team: Full-time Site Head, Sales Executives, and CRM Manager deployed at the project site.

We are open to discussing a customized structure based on your budget and expectations.

9. Expected Results & Notes

📈 Results

Complete clearance of targeted inventory within 18 to 24 months.
Unmatched Brand Visibility in the Mulund / Nahur / Bhandup market.
Competitive edge and institutional sales tracking via a unified CRM.
Enhanced credibility and ease of access for buyers.
Strong channel partner network for future projects.
Data-driven insights for future pricing and inventory decisions.

📝 Notes

We will need timely feedback from the client during the strategic requirement phases.
The builder must provide a functional site office setup (cabins, AC, Wi-Fi) for the Webeneur sales team.
The above monthly project cost includes the Meta Ad Budget and Sales Team Salaries as specified.
All payments are to be made in favour of Webeneur.
For the monthly running cost, minimum one-month advance is required to maintain ad account balances and operational continuity.
Any additional costs (e.g., drone shots, celebrity endorsements, large-scale events) will be discussed and approved separately.

Thank You

We take this opportunity to express our feeling of gratitude for allowing us to present our business proposal.

We are highly grateful to the entire Neevia Group team for investing your precious time and energy in sharing the context of our association. Thanks for putting your trust in us.

We look forward to collaborating with you as an accountable partner and supporting your efforts to scale sales and improve your digital presence. We are confident that we can meet the challenges ahead, and stand ready to partner with you in delivering an effective marketing solution.

With The Elements, we believe we can create a landmark not just in Mulund, but in the way premium real estate is marketed and sold in Mumbai.

Sumit Pandey

Marketing Head · Webeneur

Thanks and Regards!

Strategic Marketing & Brand Development Proposal